Gurugram: Haryanvi hip-hop and folk-fusion tracks are racking up millions of streams, and labels are signing artists from small towns like Jhajjar and Bhiwani.
Industry analysts credit cheaper data, smartphone penetration and a new generation of producers blending desertscape folk with trap beats.
A leading streaming platform will launch a dedicated Haryanvi Top 50 chart next month, giving regional talent a bigger stage.
